Privacy policy

In case of doubt, the German version of the privacy policy is legally binding. § 1 General

We collect, use and store your personal data in accordance with the provisions of the EU Data Protection Regulation (DS-GVO), the Federal Data Protection Act and the Telemedia Act. Personal data is individual information about personal or factual circumstances of a specific or identifiable natural person, e.g. title, name, address, e-mail address, telephone number, bank details, credit card number. In the following, we inform you about the type, scope and purpose of the collection, processing and use of personal data. This data protection declaration refers only to our web pages. If you are forwarded to other pages via links on our pages, please inform yourself there about the respective handling of your data.

§ 2 Credit assessment

Insofar as we provide advance services, e.g. in the case of payment on account, we may obtain credit information about you. For this purpose, we will forward your personal data to a credit agency (Schufa or Bürgel). On the basis of mathematical-statistical procedures, it is checked how high the risk of non-payment is. We make the conclusion of the purchase contract dependent on the result of the credit check.

§ 3 Information about cookies

Our website uses so-called cookies on the basis of Art. 6 (1) lit. f DS-GVO in order to provide personalized functions as well as to analyze your use of the website. These are small text files that are stored in the RAM of your computer and store certain information related to your computer. These cookies are deleted after you close your browser. Other cookies remain on your computer (long-term cookies) and recognize it the next time you visit. This allows us to provide you with better access to our site. You can prevent cookies from being stored by selecting “block cookies” in your browser settings. However, this may result in a functional restriction of our offers.

§ 4 Web analysis with Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. We have activated IP anonymization. On this website, your IP address is therefore truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:

§ 5 Newsletter

When subscribing to the newsletter, your e-mail address will be used for our own advertising purposes until you unsubscribe from the newsletter. You have given the following consent separately or, if applicable, explicitly in the course of the ordering process: “Subscribe to our free newsletter and never miss any more news or promotions.” You can revoke your consent at any time with effect for the future. If you no longer wish to receive the newsletter, you can unsubscribe as follows at any time by clicking the unsubscribe link in a newsletter or by writing or emailing When you unsubscribe from the newsletter, the personal data that was stored for the purpose of providing the newsletter will be deleted, unless there is a legal obligation to keep records. To send our newsletter, we use the mailchimp service of the provider The Rocket Science Group, LLC 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA, to which we forward your name and email address in accordance with legal requirements. For more information on data exports to the USA, please see § 12.

§ 6 Consent to the transfer of data to distributors

We sell some of the goods displayed on our website exclusively through our dealer network. With your consent, we will transfer your data to a dealer in your area so that they can provide you with the desired offer. If you have given consent, it will read as follows: “I consent to my personal data being passed on to a dealer in my area so that they can contact me for a specific offer.” You can revoke this consent at any time with effect for the future.

§ 7 Use of Google Plus

This website uses the so-called “G +1” button of the social network Google Plus, which is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). The button can be recognized by the sign “G +1”. If you are registered with Google Plus, you can use the “G +1” button to express your interest in our website and share content from our website on Google Plus. In that case, Google stores both the information that you gave a “G +1” for one of our contents and information about the page you viewed while doing so. Your “G +1” can possibly be displayed together with your name (possibly also with photo – if available) on Google Plus in other Google services, such as Google Search or your Google profile. For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this regard and setting options for protecting your privacy, please refer to Google’s privacy policy: further information on data exports to the USA, please refer to § 12.

§ 8 Use of Google Maps

This website uses the “Google Maps and Route Planner” function of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”), to display or calculate geographical information and directions. Through Google Maps, data about your use of this website may be transmitted to, collected by, and used by Google. You can prevent such data transmission by deactivating “Javascript” in your browser. In that case, however, no maps can be displayed. By using this website and not deactivating “Javascript”, you agree that you consent to the processing of your data by Google for the above purposes. For more information about how “Google Maps” and the route planner use your data, as well as Google’s privacy policy, please visit: . For more information on data exports to the USA, please see § 12.

§ 9 Use of the Facebook Like plugin (“Like”)

This website uses plugins of the provider, which are provided by the company Facebook Inc, 1601 S. California Avenue, Palo Alto, CA 94304 in the USA. Users of our website, on which the Facebook plugin (“Like” button) is installed, are hereby informed that a connection to Facebook is established through the plugin, whereby a transmission to your browser is carried out so that the plugin appears on the website. Furthermore, through its use, data is forwarded to the Facebook servers, which contain information about your website visits to our homepage. For logged-in Facebook users, this results in the usage data being assigned to your personal Facebook account. As soon as you actively use the Facebook plugin as a logged-in Facebook user (e.g. by clicking the “Like” button or using the comment function), this data is transferred to your Facebook account and published. You can only bypass this by logging out of your Facebook account beforehand. For further information regarding data use by Facebook, please refer to the data protection regulations on Facebook at For more information on data exports to the USA, please see § 12.

§ 10 Use of the Twitter share button

We have also integrated the web messaging service on our website. This is provided by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA. Twitter offers the so-called “Tweet” function. This allows you to publish 140-character messages, including website links, in your own Twitter account. If you use the “Tweet” function of Twitter on our websites, the respective website will be linked to your account on Twitter and may be publicly announced there. In this process, data is also transmitted to Twitter.We do not receive any knowledge of the content of the transmitted data and its use by Twitter. Therefore, for further information, please consult Twitter’s privacy policy: Twitter offers you the opportunity to define your own privacy settings at the following link: For more information on data exports to the USA, please see § 12.

§ 11 Use of the LinkedIn share button

We use plugins of the social network LinkedIn operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter referred to as “LinkedIn”) on our website. When you visit our website, the plugin establishes a connection between your respective internet browser and the server of LinkedIn and may transmit your IP address. If you click the “Recommend Button” of LinkedIn and are logged into your account at LinkedIn at the same time, you have the option to post content from our website on your profile page at LinkedIn. You can find out more details about the collection of data from LinkedIn at For more information on data exports to the USA, please see § 12.

§ 12 Intention to transfer data to a third country.

We also use various cloud services as part of the Service, including from providers based in the USA, which also process personal data, among other things. We expressly point out that no adequacy decision has yet been issued by the European Commission with regard to the USA. We will only transfer personal data to a provider in the USA if this transfer is permitted in accordance with the so-called Privacy Shield agreement and/or the transfer is legitimized under data protection law by standard data protection clauses (standard contractual clauses). The guarantees according to privacy-Shield can be found here: The standard contractual clauses can be found here:

§ 13 Use of the XING recommendation function

This website uses functions of XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time you call up our website, which is equipped with such a function, this causes the browser you are using to establish a connection to XING servers. To the best of our knowledge, personal data about the call to our website is not stored in the process. XING also does not store any IP addresses and an evaluation of usage behavior via the use of cookies in connection with the “XING Share Button” also does not take place. Further information on data protection for the “XING Share Button” can be found at:

§ 14 Information

Pursuant to Art. 15 of the German Data Protection Regulation (DS-GVO), the data subject has the right to receive, upon request and free of charge, information about the personal data that has been stored about him or her. In accordance with Art. 16, 17 and 18 DS-GVO, the data subject also has the right to correct incorrect data as well as to block and delete his/her personal data. He is also entitled, under the conditions specified in Art. 20 DS-GVO, to receive the personal data concerning him that has been stored in a structured, common and machine-readable format and to transmit this data to another person responsible without hindrance from us. In addition, the data subject is entitled pursuant to Art. 21 (1) DS-GVO to object to the processing of personal data relating to him which is carried out on the basis of Art. 6 (1) lit. e or f DS-GVO for reasons arising from his particular situation. We will fulfill the aforementioned rights of the data subject to the extent that the legal requirements for the assertion of the rights are met. Any requests concerning your personal data should be addressed to the e-mail address or address given in the imprint of our website. Every data subject has the right to lodge a complaint with a data protection supervisory authority about the processing of data when using the website.

§ 15 Duration of storage and routine deletion

We process and store personal data only for the period of time necessary to achieve the purpose of the processing or if this has been provided for in laws or regulations to which the controller is subject. If the purpose of storage no longer applies or if a legally prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

§ 16 Contact and right of revocation

Insofar as the user of the website has provided us with personal data (e.g. via a contact form), we store and use this data only to process the user’s request. The user can revoke his consent to the processing of the data provided at any time with effect for the future. The user can revoke his consent to the processing of the data provided at any time with effect for the future.